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"Now you can do Banner Ad targeted by continent, country, or US state!" |
Ad server is an ad manager with an integrated banner management interface and tracking system for gathering statistics. With Ad Server you can easily rotate paid banners and your own in-house advertisements. You can even integrate banners from third party advertising companies. And you can do targeted banner ad advertising.
Banners, buttons and much more...
Ad Server can handle different types of banners in various sizes. Thanks to our flexible delivery engine it can handle regular banners and buttons, pop-ups, text ads, DHTML banners and much more. Ad Server is the only ad server that can handle tracking of Flash banners which aren't specially prepared.
Targeting and capping
Thanks to an advanced targeting system Ad Server can deliver different banners based on many different parameters, such as keyword, IP address, domain, weekday, hour of the day, language, browser or operating system. It is even possible to combine these parameters and use logical operators to create very specific situations in which banners are delivered. In addition to this it is also possible to limit the delivery of banners based on how often a banner is already shown to a specific visitor and how long since the visitor last saw the banner.
Thanks to a partnership with IP2Country and MaxMind we are finally able to include GeoTargeting in Ad Server. So now, you can target by continent, country, or US state. There is an extra cost associated with this optional feature to get access to database of Ip all addresses globally.
That means you can also target by language!
After you buy the optional GeoTargeting database from IP2Country or MaxMind you will be able to target banners to specific countries or continents. For example: if you have a set of banners, each in a different language or targeted for different countries you can use this feature to make sure the correct banner is shown to the correct users.
Statistics
Advertisers are able log in into the user interface and view statistics about how their banners are performing. Apart from a simple overview, they can view monthly, weekly, daily and hourly statistics. Advertisers can also export reports in CSV format for use in Microsoft Excel.
Requirements
Because Ad Server is created in PHP and MySQL it can be used on many types of servers, including Apache running on Linux, BSD or MacOS X, Apache running on Windows, and Microsoft IIS. The only requirements are that PHP and MySQL are installed on your webserver.
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Product Features |
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- Manage, deliver and track banner of any size, pop-ups, text ads and many different types of rich media ads.
- Full support of tracking Flash banners, either by using the MFAA clickTAG standard or by using Ad Server' own unique method, which allows tracking of regular Flash files even when they aren't specially prepared.
- Integrate your third party ads from banner networks. You can even run them together with your regular and in-house banners.
- Store your local banners in the MySQL database, store them in your local filesystem or automatically upload them to an external webserver by using FTP.
- Deliver banners by using zones or based on keywords, size or banner id.
- Banners can be delivered by using different types of invocation codes, including JavaScript, Iframes and PHP. It is even possible to use XML-RPC which allows you to integrate Ad Server with other server architectures or applications.
- Deliver banners to multiple websites, even websites which aren't running a server side scripting environment.
- Distribute banner impressions evenly over each hour of the day and evenly over multiple days.
- It is possible to let campaigns run without any limitiations, an activation and expiration date, a maximum number of impressions or clicks, or a combination of both.
- Target campaigns by weekday, hour of the day, keywords, browser, operating system, domain name and IP addresses.
- Create very specific targeting rules by combining different targets with logical operators.
- Support for targeting by country or continent, by using the optional MaxMind GeoIP or IP2Country database, which can be bought seperately.
- Extensive real-time statistics for both advertisers and publishers.
- View daily, weekly, monthly and overall statistics for advertisers, campaigns, banners, publishers and zones.
- Clients can login and view their statistics or export it as CSV for use in other applications.
- Automatically send statistics to advertisers via e-mail.
- Thanks to our easy installation script it is very simple to install Ad Server on your server.
- Ad Server is available in many different languages and each user can determine in which language they want to use it.
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